The 2025 GRAMMYs Effect: Beyoncé, Kendrick Lamar, Chappell Roan & more see major streaming spikes

Artists performing or winning GRAMMYS at the recent Award show have seen big gains in streaming, sales and chart movements, according to Luminate.

Following her first Album Of The Year win, Beyoncé earned the night's biggest boost for an album. Cowboy Carter, which also won Best Country Album and Best Country Duo/Group Performance for the Miley Cyrus collab II Most Wanted, earned 25,000 equivalent album units post-GRAMMYs — a 254 percent gain.

Doechii's Alligator Bites Never Heal also saw a big bump following her win for Best Rap Album, which made her the third woman to win in the category. The album earned 31,000 equivalent album units (combining consumption via streams, downloads, sales, etc.), earning not just a 107 percent gain, but also its best week yet on the Billboard 200 at No. 14.

The night's biggest winner, Kendrick Lamar — whose viral hit Not Like Us nabbed the rapper five awards, including his first for Record Of The Year and Song Of The Year — saw perhaps the most interesting boost. Despite the song not being featured on his latest album, GNX, the 2024 LP is up 9 percent.

Four more of his six albums also saw a gain: Mr. Morale and The Big Steppers is up 13 percent; Good Kid, M.A.A.D City is up 11 percent; and DAMN. and To Pimp a Butterfly are both up 9 percent.

Billie Eilish saw a similar impact to Lamar's gains, as all of her albums saw a streaming boost following her stirring performance of Birds Of A Feather on the telecast. Her 2024 album, Hit Me Hard And Soft — which earned Eilish six more nominations this year — gained 47 percent, while 2022's Happier Than Ever gained 17 percent and 2019's When We All Fall Asleep Where Do We Go? gained 10 percent. Even her 2017 EP, don't smile at me, saw a 14 percent boost.

Chappell Roan had one of the biggest album boosts following her Best New Artist win and theatrical performance of Pink Pony Club. Her debut album, The Rise and Fall of a Midwest Princess, gained 56 percent.

Pink Pony Club also reached a new high on the Billboard Hot 100 singles chart, jumping to No. 18 after a 98 percent gain; more on other Hot 100 moves later.

On the heels of her own two wins, Sabrina Carpenter enjoyed a 20 percent boost for Short N' Sweet as well as an 8 percent gain for its predecessor, 2022's emails i can't send. Short N' Sweet helped Carpenter win Best Pop Vocal Album and Best Pop Solo Performance for its viral smash Espresso; the singer earned six nominations in total, including Best New Artist.

In fact, all eight of the Best New Artist nominees saw streaming gains thanks to their appearances on the telecast. Benson Boone, RAYE, Shaboozey, and Teddy Swims — all of whom, along with Doechii, were featured in a medley performance of their individual hits — each earned a boost.

RAYE saw the biggest boost with 65 percent; Boone's Fireworks & Rollerblades album is up 44 percent; Shaboozey's Where I've Been, Isn't Where I'm Going is up 13 percent; Swims' I've Tried Everything But Therapy (Part 1) is up 8 percent. Khruangbin, who were spotlighted in a performance just before the BNA medley, also earned a big gain, as their most recent LP, 2024's A La Sala, rose 36 percent.

Charli xcx topped off a BRAT GRAMMY night — which included her first three wins and a performance of album singles Von dutch and Guess — with the album seeing a 28 percent gain.

Several winning songs and artists also jumped up on the Billboard Hot 100. The chart's Top 10 is almost entirely dominated by GRAMMY winners and performers, helmed by Lady Gaga and Bruno Mars' Die With a Smile, which returns to the No. 1 spot for a fifth week.

Elsewhere on the Hot 100, Lamar's wins helped his latest SZA collab, GNX's Luther, move back to No. 3 for the first time since its December debut; Eilish's Birds Of A Feather jumped from No. 7 to No. 4; and Shaboozey's A Bar Song (Tipsy) held on No. 5 after seeing a 118 percent boost in sales.

The Weeknd saw the biggest bound into the Top 10 thanks to his GRAMMY performance of Cry For Me and Timeless (with collaborator Playboi Carti) from his new album, Hurry Up Tomorrow; the latter jumped from No. 18 to No. 7 on the chart.

Boone's Beautiful Things also saw a significant increase, moving from No. 15 to No. 9. His backflip-filled performance on the telecast also helped the song see a 29 percent streaming gain and a remarkable 515 percent boost in sales.

Though Swims' Lose Control performance didn't quite have the same effect, he still holds at No. 8. Lamar's GNX single tv off closes out the Hot 100's Top 10 by rising from 11-10 on the post-GRAMMYs chart — but he surely will be seeing another big boost on the next tally, thanks to his halftime performance at Super Bowl LIX.

PHOTOGRAPHER: BLAIR CALDWELL

In this interview, Chappell Roan tells Headliner how a night at a gab bar led to Pink Pony Club.