BMG and TikTok expand partnership to advance songwriter recognition and digital rights management

BMG has renewed and expanded its direct music publishing agreement with TikTok, marking the next phase in a partnership focused on evolving digital rights, creating deeper value for songwriters, and supporting continued innovation across the platform.

The new agreement strengthens BMG’s leadership in modernising publishing deals by raising reporting and attribution standards across digital platforms and introducing improvements to how publishing rights are managed and promoted.

Through expanded platform-level capabilities, BMG will gain deeper visibility into music usage, and more advanced digital rights management tools, all supporting its commitment to scalable, forward-thinking infrastructure for songwriters and rights holders. 

This next phase of the partnership advances how publishing rights are recognised across the ecosystem and valued in today’s dynamic, social-first environments.

Tracy Gardner, Global Head of Music Business Development, TikTok, said, “BMG truly understands the power of TikTok and the opportunity it creates for songwriters today. They understand the platform, they embrace innovation, and they work with us hand-in-hand to strengthen rights management and unlock meaningful value. 

"This expanded partnership reflects the trust and momentum we’ve built together – and we’re excited to continue driving growth for the songwriters at the heart of music discovery on TikTok.”

Celine Joshua, EVP, Global Marketing and Streaming, added, "This agreement underscores our focus on building scalable, forward-looking partnerships that elevate the role of songwriting in today’s music economy. We continue to invest in systems and structures that protect rights, ensure attribution, and add value for creators across the digital landscape."

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing.

Now the fourth-largest music company in the world, BMG combines human creativity with technology to connect music with global audiences. 

With 18 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogues and works from leading artists and songwriters, including The Rolling Stones, Tina Turner, George Harrison, Blondie, and more.