BRITs stars join Make It Fair protest against government proposals on AI & copyright

At Saturday’s BRIT Awards 2025, some of the UK’s biggest acts and rising stars came together to call on government to Make It Fair: Don’t let AI steal our music, joining a campaign protesting government proposals on AI and copyright.

The likes of Myles Smith, Lola Young, Rachel Chinouriri, Nia Archives, The Last Dinner Party, Paloma Faith and many more lent their support to the campaign with red carpet images.

The music campaign, launched by recorded music association BPI, is a continuation of the Make It Fair campaign which launched across news media with the support of the UK’s creative industries on February 25, and also follows the release of Is This What We Want?, a silent album protesting the government’s proposals, supported by over 1,000 musicians.

A new website has launched today, dontletaistealourmusic.com, with more information on the campaign.  

In addition to the red carpet artists, students at The BRIT School, the free to attend performing and creative arts school in Croydon, posed for a photo moment with the Is This What We Want? album.

The Government is proposing controversial changes to copyright law which would make it legal for global AI firms to train generative AI models using the UK’s music, books, film and more, without the need for authorisation or compensation from the works’ creators or rights-holders.

According to what is being proposed, creators and rights-holders would in theory be given the option to ‘opt-out’ of having their work used to train AI models – but other markets have shown that opt-out schemes are unworkable in practice, and ineffective in protecting against misuse and theft.

Intellectual property rights are the foundation upon which Britain’s world-leading creative industries – which are worth £125 billion per year (GVA) to the British economy and employ over 2.4 million people - are built. Copyright law specifically protects original works on authorship, such as music, from being copied, distributed, or performed without the copyright holder’s permission.

“This campaign’s message to the Government is clear: don’t let AI steal our music,” said Dr Jo Twist OBE, CEO of the BPI. “Thousands of Britain’s most beloved artists and creators have already spoken out against the proposed weakening of copyright law, which would have a devastating impact on the UK’s world-leading creative industries.

“We greatly value the artists and students who added their powerful voices to the campaign over the weekend. They represent the incredible human creativity that exists all across the UK and is so vital to protect.”

The list of artists who backed the campaign on Saturday night includes:

• Artemas

• Bl3ss & bbyclose

• D.O.D

• Ella Henderson

• FLO

• Jazzy

• Jordan Adetunji

• Kara Marni

• Lola Young

• McFly

• Myles Smith

• Nia Archives

• Paloma Faith

• Rachel Chinouriri

• Sergio Pizzorno

• Sonny Fodera

• The Last Dinner Party

• Tom Speight

• Tom Walker

• Wasia Project

• YolanDa Brown OBE DL

Photo credits: BRIT Awards