The judges for Yamaha Music London’s search for three ambassadors for 2024 have been announced. In partnership with Yamaha Music London, Headliner is offering an opportunity for emerging solo artists and duos in the UK whereby three winners will become the 2024 ambassadors for Yamaha’s unique flagship UK store in London.
The judges deciding who will become the three ambassadors for 2024 will be:
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Harry Knyt, Senior Consultant at RCA/Sony and A&R Director for NQ/Sony Publishing. The RCA Label Group UK is a flagship recording label of Sony Music Entertainment encompassing RCA Records, RCA Victor and Since '93.
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Toyin Mustapha, head of content UK for TikTok, the go-to social media destination for short-form mobile videos. Based on forecasts released in May 2021, the number of TikTok users in the United Kingdom is expected to reach almost 15 million users in 2025.
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Nimesh Jani, co-founder of Catalyst Management, one of the fastest-growing talent management companies in the UK representing clients in music, entertainment and sport.
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Rian Zoll-Khan, CEO of RNR MGMT, home of recording artist Wes Nelson, producer Ayo Beatz, social media influencer and artist Cam Holmes and producer T2.
Dani Simonett of UTA, a leading global talent, sports, entertainment and advisory company that represents artists, athletes and storytellers who shape culture and drive the future.
Nichal Sethi, Head of Artist Services UK, TikTok.
The judges will pick three Yamaha Music London ambassadors for 2024, who will kickstart their music careers by representing a truly world-class destination for musicians of all abilities and ages.
A shortlist will be invited to perform at a live music showcase across two semi-finals (held on 23 November and 30 November), leading towards the final in front of the judges at Yamaha Music London, Soho London on 7 December.
The ambassadorship will provide the winning emerging artists with access to Yamaha's extensive collection of award-winning instruments for a year, the chance to perform at some of London's best venues (including Yamaha's Soho-based music store) and receive exclusive mentorship in developing their future success as artists.
The three winners will also benefit from a professional recording session at Headliner HQ's studio, an appearance on the Headliner Radio music podcast, an editorial profile in Headliner, three months of PR support, mentoring sessions, and social media support via shares across Yamaha Music London and Headliner’s social media pages.
"We are delighted to be partnering with Headliner for a second successful year in our search for new and emerging London-based musicians to become Yamaha Music London ambassadors,” commented Stephen Davies, Yamaha Music London Manager.
“This is an exciting partnership! As the world's greatest music instrument manufacturer, Yamaha offers award-winning instruments, global expertise and the very latest in music technology combined with Headliner's wealth of industry knowledge and second to none music business contacts. The ambassadorship is an incredible prize for an emerging artist to win.
“We are so proud of our current ambassadors – Bertie, Beth Keeping and Nina Fine – who have been amazing,” Stephen added. “They have had some incredible experiences and have done an exceptional job whilst representing our iconic store. It's time to pass the baton onto the next music ambassadors and set them on the track to success!"
The competition is open to everyone aged 18 and above.
Enter here to become Yamaha Music London’s next ambassador.