HOME & SHOPPING, one of South Korea’s leading home-shopping broadcasters, has completed a major upgrade of its broadcast infrastructure powered by Lawo technology.
Founded in 2011, HOME & SHOPPING has grown into a key player in Korea’s retail media landscape, broadcasting live content around the clock. With increasing production demands, the broadcaster initiated a complete renewal of its technical infrastructure. The transition to IP was driven by the need to replace the existing SDI-based system, which had reached its limitations in terms of scalability, interoperability and integration with modern workflows.
“The former baseband infrastructure had become a bottleneck for innovation,” explained Myoung Ho Seo, senior engineer at DYD. “Our goal was to implement an IP-based environment that not only supports current production requirements but is also adaptable for future developments such as remote production, cloud workflows, and additional channels and formats. Lawo’s system architecture met these goals precisely, offering flexibility, operational transparency, and powerful integration tools.”
To ensure a stable and seamless transition, HOME & SHOPPING opted for a hybrid configuration that supports both IP and SDI. This setup allows the broadcaster to continue regular operations while gradually adopting new IP workflows.
The installation’s IP backbone is managed by Lawo’s HOME platform, a comprehensive management and orchestration solution that offers centralised control, automatic device discovery, intuitive stream routing, user authentication, and real-time diagnostics. With HOME, engineers can manage and monitor all connected IP devices and services from a single interface — on-site or remotely.
