Leading entertainment data partner, Luminate, has released its 2024 Year-End Music Report, which provides insights into the trends shaping today’s global music industry. With global streams nearing 5 trillion, and emerging markets driving growth, this latest report highlights significant shifts in audience behaviours, genre trends and global revenue opportunities.
Worldwide on-demand audio streams reached a record 4.8 trillion in 2024, an increase of 14% from 2023. Emerging markets led the charge, with ex-U.S. streaming growth outpacing the U.S. (+17.3% vs. +6.4%). Türkiye, Croatia, and Romania saw the highest growth rates for premium streaming. While U.S. artists maintain global dominance, rising stars from Mexico, Brazil, and India are increasingly reaching global audiences.
Pop was the fastest-growing genre in the U.S., overtaking Latin music, with female artists dominating 63.4% of the U.S. Top 100 pop streams. Taylor Swift’s dominance in 2024 earned her the top spot as the most-streamed songwriter and influential artist globally, bolstered by her album The Tortured Poets Department and record-breaking Eras Tour.
Analysis of the top 1,000 globally streamed songs placed Swift at the #1 spot, surpassing industry icons like Max Martin, who has written for Katy Perry, Britney Spears and Ariana Grande, and The Weeknd. Other names including Daniel Nigro, best known for his work with Olivia Rodrigo and Amy Allen, and whose writing credits include hits for Harry Styles and Halsey, completed the top five most-streamed songwriters chart.