Sennheiser Group achieves sales of €492.3 million in 2024

The family-owned Sennheiser Group celebrated a successful 2024, achieving sales of €492.3 million and cementing its presence in the professional audio market.

Despite volatile market conditions, the group drove forward key projects with new products and investments, which have continued to bring unique sound experiences to its customers. “2024 was a challenging year for us, as it was for many companies in our industry,” explains Co-CEO Andreas Sennheiser.

The company recorded a slight decline in sales across all regions, totaling 6.6 percent compared to the previous year. “But especially in a dynamic environment, it is crucial to remain a reliable partner.” Co-CEO Daniel Sennheiser added: “That's exactly what sets us apart: with reliable audio solutions, intuitive innovations, and a stable supply chain, we enable our customers to focus on what matters most.”

For Sennheiser, the EMEA region was its strongest market in terms of sales, generating €232.1 million in total. The domestic market in Germany saw a slight growth of 3.5%, whereas The Americas recorded a decline of 16.1%. By contrast, the APAC region performed well, driven by a strong market in China and new sales channels in India.

“Our global presence really pays off in turbulent times,” explained Daniel Sennheiser. “It allows us to respond to market developments in a differentiated manner and address them in a targeted way, for example with investments and partnerships tailored to local needs. With our regional teams, we remain close to our customers at all times and can offer them the right solutions.”

In 2024, the Sennheiser Group also invested in research and development, the expansion of sustainable business processes, digital transformation and production sites in Germany and Romania. The group had several successful market launches, too, including Spectera – the world’s first bidirectional, broadband wireless ecosystem.

“Spectera not only enables the simultaneous transmission of audio and control signals in real time, but also creates the conditions for seamless interaction between devices – a key advance for networked workflows in demanding production environments,” explained Andreas Sennheiser.

In the business communication segment, the Sennheiser portfolio expanded with the new TeamConnect Collaboration Bars, which were developed for hybrid meetings and learning environments. The Neumann brand enjoyed success in the professional recording applications segment, and more than 70,000 of Sennheiser's audio systems are now also installed in vehicles from Cupra to smart and Morgan Motors.

In addition to this, Sennheiser’s licensing business generated additional revenue. This area is set to be expanded further with the immersive brand AMBEO. AMBEO technology is used in all business areas and will continue to open up future licensing business opportunities.

In 2025, the independent family-owned company Sennheiser celebrates 80 years. “We live and breathe audio in everything we do,” said Daniel Sennheiser. “Our passion is to create unique sound experiences: real, unadulterated sound that you not only hear, but also feel.”

Dr. Andreas Sennheiser added: “When we look back on our history today, it's not just about the number of years – it's about what we have learned from the past to build the future of the audio world.”

“The current year is also marked by geopolitical and macroeconomic challenges. However, we have a solid foundation, innovative ideas, and a passionate team that stands for quality and progress,” concluded Andreas Sennheiser.

"Even though the future is unpredictable, we have the opportunity to actively build it. With our 80 years of experience and our determination to use it responsibly, we are confident that we will continue to expand our position in the market for professional audio solutions."