Spinnin’ Records Germany launches with AFROJACK, Sia, & David Guetta collab

Warner Music Central Europe and dance music label Spinnin’ Records have announced the launch of Spinnin’ Records Germany. 

The new label creates opportunities for artists across Germany, Switzerland, and Austria (GSA), while also welcoming talent from around the world. Combining local expertise with Spinnin’s global reach and network, it offers a platform for artists to grow in GSA and internationally.

Artists already signed to Spinnin’ in other markets will continue to be able to work with the Berlin team. The launch kicks off with a major first release, Awake Tonight, the new collaboration between dance icons AFROJACK, David Guetta and Australian singer-songwriter Sia.

Spinnin’ Records Germany will offer artists direct access to Spinnin’s massive global ecosystem, including a digital reach of more than 40 million dance fans. It also means regional artists are plugged into an integrated worldwide specialist dance infrastructure from day one and have access to Spinnin’s teams, who are based across the U.S., the UK, Benelux, Germany, and China.

With a strong focus on A&R and artist development, complemented by tailored marketing and distribution strategies that connect talent signed out of GSA with global opportunities, the launch reinforces Warner Music Central Europe’s commitment to Dance and Electronic music.

Niels Walboomers, president of Warner Music Central Europe and Spinnin’ Records, says: "The launch of Spinnin’ Records Germany marks a pivotal moment in our strategy to bridge the gap between regional excellence and global stardom. 

"By uniting the heritage of Spinnin’ alongside the creative energy and dance scene of the GSA region, we are creating something special. Starting this journey with a powerhouse release from AFROJACK, Sia, and David Guetta sets the bar to where we like it - at the very top.”

Marco Pantuso, marketing director, Spinnin’ Records, adds: "Spinnin’ Records has always been about the power of the global dance community. By launching Spinnin’ Records Germany, we’re evolving our ecosystem to ensure that the talent in the genre across Germany, Switzerland, and Austria has a direct pipeline to our global fanbases and artists. This is a world-class platform designed to amplify club culture on an international scale."

Kevin Segler, dance marketing director, Warner Music Central Europe, finishes: "We believe in the power of local expertise and the impact of a global network. With the teams in Hamburg, Berlin, and Amsterdam working in lockstep, we’re providing a unique proposition for artists. Whether it's a domestic hero or a global icon like Afrojack, Spinnin’ Germany is here to ensure electronic music remains the heartbeat of our markets.”

More from Warner on dance music:

Warner Music’s Marco Pantuso discusses developing artists for long-term success over one-hit wonders, why he advises artists to focus on what’s next rather than saturated trends, and predicts that a growing movement of club-rooted and region-specific music will break into the mainstream.

Warner Music’s Kevin Segler on turning local talent like BENNETT and Marten Lou into global stars, and how TikTok has transformed the industry, and makes clear Warner Music's dedication to authentic, human creativity.

Spinnin’ Records' Jorn Heringa delves into how artist discovery has changed, how Shazam has become key, the fine balance between creative intuition and data-driven decisions, and why he believes AI and localised trends will define the next era of music.