Headliner discovers how an exclusive partnership with TikTok and SoundOn is bringing millions of fans closer to DJ and producer Alan Walker’s music than ever before…
TikTok has announced the launch of a major new artist partnership with DJ and producer Alan Walker to celebrate the launch of his fifth studio album, Walkerworld 2.0, which is being distributed by SoundOn – a revolutionary platform powered by TikTok that empowers artists and labels to reach global audiences, retain complete master ownership of their music, and leverage an array of promotional tools.
The Walkerworld 2.0 campaign includes a wide range of exclusive experiences, competitions, content, tickets and merchandise and a first-of-its-kind live stream featuring many of Walker’s featured artists on Walkerworld 2.0.
Renowned for his relentlessly thumping beats and hypnotic records, the 26-year-old Norwegian artist is truly a force to be reckoned with. With over 125 million followers across his social platforms, (including 12.8m on TikTok,) 1 billion YouTube streams every month, and a staggering 80 billion streams, the young artist from Bergen, Norway is nowhere near kicking his feet up anytime soon. He arrived on the music scene in late 2015 with his debut hit single Faded, which quickly racked up over 1.3 billion Spotify streams and 2.9 billion YouTube views.