Warner Music Group has announced a partnership with AI music company Suno. The deal brings together Suno's AI capabilities with WMG's artist development at the intersection of music and technology. The deal also settles previous litigation between the companies.
Robert Kyncl, CEO, WMG said: “This landmark pact with Suno is a victory for the creative community that benefits everyone. With Suno rapidly scaling, both in users and monetisation, we’ve seized this opportunity to shape models that expand revenue and deliver new fan experiences. AI becomes pro-artist when it adheres to our principles: committing to licensed models, reflecting the value of music on and off platform, and providing artists and songwriters with an opt-in for the use of their name, image, likeness, voice and compositions in new AI songs.”
Mikey Shulman, CEO, Suno added: “Our partnership with Warner Music unlocks a bigger, richer Suno experience for music lovers, and accelerates our mission to change the place of music in the world by making it more valuable to billions of people. Together, we can enhance how music is made, consumed, experienced and shared. This means we’ll be rolling out new, more robust features for creation, opportunities to collaborate and interact with some of the most talented musicians in the world, all while continuing to build the biggest music ecosystem possible.”