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Yamaha celebrates the “beauty of mistakes” with global Knock Turn campaign

Yamaha is challenging pianists around the world to embrace their “uh-oh” moments, proving that the beauty of music lies not in perfection, but in the passion and joy behind every note - mistakes included.

Yamaha’s “Knock Turn” campaign is a global initiative that showcases the power of imperfections. Featuring an original piece titled A Nocturne of Endearing Errors, the music is a mosaic of mishaps from over 40 pianists, collected through the Piano Diary app using Yamaha’s advanced technology, and woven together to form what it describes as a ‘captivating symphony’. This new piece of music is called “Knock Turn Op.9-2” arranged by composer Kunio Matsuzaki.

Yamaha Music London, the Yamaha Brand Store located at 152-160 Wardour Street, Soho London will play a key role in this global celebration of imperfection. On Saturday, February 1, 2025, between 11:00 AM to 5:00 PM, the store will host a special competition event where pianists of all skill levels can perform A Nocturne of Endearing Errors and have the chance to be featured in a global Yamaha ad.

More details can be found at https://www.yamaha.com/en/about/experience/promoti...

How to participate:

  • Follow @yamahamusicglobal on Instagram

  • Post a video of you playing your own version of “A Nocturne of Endearing Errors”

  • Add the hashtag #LoveYourMistake


By entering, your content may be shared on Yamaha’s campaign website, social media channels, and in advertisements around the world.

Event Details:

Date: Saturday, 1st February 2025

Location: Yamaha Music London, 152-160 Wardour Street, London W1F 8YA

Time: 11:00 AM - 5:00 PM