Yamaha Music London kicks off search for 2025 ambassador with new contest

Yamaha Music London, in partnership with Headliner, is offering an incredible opportunity for emerging solo artists and duos in the UK, whereby three winners will become the brand ambassadors for Yamaha Music London in 2025.

If you are an unsigned and gigging solo musician, duo, or are in a band looking to showcase your talent, gain experience and connect with key music industry figures, then this competition could be a game changer for your music career.

Winners will benefit from a stellar prize package which includes, but is not limited to:

• To be made a Yamaha Music London Ambassador for one year
• An instrument of your choice to play as a Yamaha Music London Ambassador
• Mentorship
• Recording studio time
• Marketing & PR Support

In return, Yamaha Music London would ask you to document your journey, regularly sharing updates and engaging across the YML social channels and collaborating with the talented YML store team on exciting projects.

To enter, artists simply need to send a video, between 30 seconds and five minutes long, showcasing their musical skills and performance ability.

Entrants must:

• Be over 18 years of age and based in the UK
• Have a catalogue of original music
• Should be able to perform live
• Play a musical instrument

The closing date for entry will be January 22, 2025, at 23:59. After this date no further entries to the competition will be permitted.

Ten finalists will be selected to perform original music in a showcase final in front of music industry professionals, taking place on Thursday the February 6, at 7:30pm, at Yamaha Music London, Wardour Street, London.

Last year's winners Stone Jets and Deuxes have attracted lots of attention at home and across Europe, enjoying performing everywhere from Glastonbury to the Czech Republic. Both Ambassadors have successfully released new music throughout the year, whilst also both shooting professional music videos with the help of Yamaha Music London.

“We were lucky enough to be winners this year and boy what a year it has been we have had a blast,” said Stone Jets. “Being Ambassadors has certainly got us noticed and the last few months have been super-busy packed full of unforgettable experiences. We have launched new music which has been so well received and of course playing at Glastonbury in front of incredible audiences was almost an out of body experience! If you are a musician, solo artist or in a band we would urge you to enter. Grab the opportunity, winning an Ambassadorship can open doors.”

Deuxes also said of their success last year: “We were so grateful and blown away to win last year’s competition along with the Stone Jets. We felt that at last we had been recognised by the music industry, along with the fantastic Yamaha instruments we won, the mentoring and support from everyone has inspired us to keep following our passion for music. In fact, we have just released our new single! It could be you next year! Just by entering you’re creating opportunities to get noticed.”

Enter the 2025 Yamaha Music London Ambassador contest here.